Hi Rodrigo,

I appreciate the effort, but unfortunately, I disagree with much of this. It’s exactly WHY I wrote my post.

“Ask your customers what they think of your new product, idea or service. Ask your employees what they think about the work they are doing, and ideas for new products and services. Ask your donors how they think your charity could improve its outreach.”

As I said in m post, are the customers experts in your new product, idea or service? Likely not, so you should NOT ask them “what they think.” By doing so, you’ve asked them to help YOU, when you should be helping THEM. You even say that: “So, ask people who have an interest in helping you build a better version of your product or service.” You say, “Here’s who not to ask.

Your mother.”

But doesn’t she have an interest in helping you be successful?

“Ask people who will use your product or service (customers, employees).”

How do you know they will?

“Give the person you are asking for feedback options as well. Ask, “Do you think this is not working as we expected because: a) we are focused on the wrong group of customers; b) our service is missing this feature; or c) something else?”

Why does this person who the right/wrong customers are? Just because they can dream up a feature, doesn’t mean anyone (including the person offering the advice) will use the feature, let alone pay for it.

Happy to discuss further with you.

Best,
Brant