Brant Cooper
1 min readFeb 14, 2018

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Yes, surveys are generally an excuse to NOT talk to customers. Asking if you’re likely to recommend is in order to calculate a Net Promoter Score, which is pretty much a bogus score if people are choosing not to respond instead of responding with a low score.

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Brant Cooper
Brant Cooper

Written by Brant Cooper

NYT Bestselling Author. October 2021: Disruption Proof: Empower People — Create Value — Drive Change

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